Aura Dawn is a mobile hair and beauty salon based in Cheltenham, bringing professional treatments directly to clients' homes.
The Brief
Owner Laura approached me wanting a brand identity that would make her stand out in the saturated beauty market. She was keen to move away from the soft fonts and pastel colours typically associated with beauty salons and create something truly distinctive.
The Solution
Taking inspiration from the word "aura" itself, I created a bold, contemporary brand identity that uses holographic printing methods to produce a mesmerising kaleidoscope of colour. The result is a striking visual system that captures attention and positions Aura Dawn as a modern, premium beauty service.
The holographic elements create an ever-changing colour palette that reflects light beautifully, making business cards and marketing materials genuinely memorable. This distinctive approach helps Laura's brand stand out both digitally and in print, attracting clients who value creativity and quality.