Clear Skin Clear Conscience is an independent skincare consultancy helping clients achieve healthier skin and improved confidence through expert product recommendations and personalised skincare advice.
The Brief
Independent consultant Steph approached me to create a logo and brand identity for use across social media and stationery. Working in a competitive market with numerous consultants vying for the same customers, Steph identified her key differentiators as approachability and transparency. She wanted her brand to reflect her genuine passion for skincare and her commitment to transforming clients' confidence through visible skin improvements.
The Solution
I developed a fresh, friendly brand identity that communicates trust and expertise without feeling clinical or intimidating. The clean, approachable visual language reflects Steph's transparent approach to skincare consultancy, making potential clients feel comfortable reaching out.
The brand balances professionalism with warmth, positioning Steph as knowledgeable and credible whilst maintaining the personal, caring approach that sets her apart from competitors. The versatile identity works seamlessly across digital platforms and printed materials.