The Body Shop At Home is the direct selling arm of The Body Shop. Its Independent Consultants offer 1-2-1 skincare consultations, and advice on skincare, hair, body and make up products. Mainly selling via Social Media they also do events, parties and fundraisers.

I was approached by Independent Consultant Steph to create a logo and identity that would exist on social media and stationery. With a number of consultants competing for the same customers, Steph considers her USP to be her approachability and transparency. She described a passion for skincare and seeing the transformation in her customers confidence with the improvement of their skin being a big boost for her. Using transparency as my inspiration, I provided a logo and identity that could be applied across bands of colour with parts of the logo appearing transparent. I created a colour palette that was fresh and natural, echoing The Body Shops values and ethos. This was supported by illustrations of plants that could be applied across collateral and marketing materials.