London Collections Men is a three-day celebration of menswear organised by the British Fashion Council, showcasing the best of British menswear design to international press, buyers and industry influencers.
The Brief
Whilst working at Music agency, I was part of the team creating the campaign identity for London Collections Men. Working closely with the Senior Designer, I helped develop the visual look and feel for the event, then rolled this out across all campaign materials. The work needed to feel premium and contemporary, reflecting the high-profile nature of the event and appealing to designers, media and fashion industry leaders.
The Solution
I created assets for print and digital applications including invitations, banners, event signage and social media content. A key deliverable was typesetting and formatting the event programme, which was distributed to high-profile designers and media influencers during the three-day event.
The cohesive campaign identity created a strong visual presence across the event, with materials gaining visibility across press coverage and social media. The polished, professional execution reinforced London Collections Men's position as a premier showcase for British menswear design.