MadJack Consultancy works with global clothing retailers, helping to maximise sales potential and business opportunities for agents and factories in China and India on a freelance consultancy basis.
The Brief
Nicola needed a brand identity that balanced professionalism with personality. Working in the fashion industry meant the brand needed to feel modern and stylish, but as a consultancy operating in manufacturing, it also required credibility and clarity. Importantly, the brand needed to represent Nicola as an individual whilst positioning the business for growth.
The Solution
I created a clean, playful logo and brand identity that strikes the perfect balance between fun and professional. The modern, stylish visual language reflects the fashion industry MadJack serves whilst maintaining the authority needed for B2B consultancy work.
The brand feels personable and approachable, representing Nicola's character and expertise, whilst being sophisticated enough to work across international markets and appeal to major global retailers.