Operating as an NHS dental practice since 2013, Mobberley Road Dental Clinic undertook an expansion to include cosmetic dentistry and aesthetic treatments alongside their existing NHS services.
The Brief
I was approached to create a brand identity that could appeal to two distinct audiences: existing local NHS patients who valued approachability and trust, and new private clients seeking premium cosmetic and aesthetic treatments. The challenge was balancing accessibility with aspiration.
The Solution
I developed a clean, contemporary brand identity that feels welcoming and professional without skewing too clinical or too luxurious. The visual language strikes the perfect balance, reassuring NHS patients whilst appealing to those considering private treatments.
Following the successful rebrand, I was engaged to design and build their website. The Squarespace site needed to be clean and concise, introducing the practice in a friendly way whilst ensuring the full breadth of services, from routine check-ups to advanced cosmetic procedures, were clearly presented and easily accessible. The result is a user-friendly website that supports both patient education and appointment bookings.